Muesli for the mathematically challenged

I spotted this in my local Sainsbury's supermarket:

So one packet of Dorset Simply Delicious Muesli costs £2.09, but if you buy two (at £4.50) then the unit price rises to £2.25.

Is Sainsbury's trying to discourage shoppers from buying in bulk? Perhaps this is a green initiative to penalise people who use their car to do their shopping...

1 comment:

The Ridger, FCD said...

This is Sainsbury's realizing that people think the price in red is always better.