Apple slices 20p off iTunes songs
Apple is introducing a new pricing structure to iTunes, meaning the cost of some tracks will fall by 20p to 59p. From April, a three-tiered system will see songs priced at 59p, 79p and 99p. Currently, all tracks cost 79p.
The London Lite could easily have gone with a negative rather than positive headline - after all, some songs are increasing in price by 20p. It would have been just as accurate, and we all know that bad news sells.
So why didn't it? Perhaps because the headline writer liked the play on words of 'Apple slices', or perhaps because the original press release was also positive (as press releases invariably are). Perhaps, for some reason, the London Lite didn't want to upset Apple. Who knows?