I know I've written a lot about shoddy language use in newspapers recently, and about the woolly use of figures, but this is a particularly fine example of both so bear with me.
I'm a "dependent drinker". So are you. At least according to free London paper Metro today.
Its lead story is about "problem drinkers" in the UK costing the health service £1.3bn a year. It goes on to talk about "dependent drinkers"- even worse than problem drinkers - who "down up to 50 pints a week".
Now think of a number up to 50. I choose, um, 10 - but you may have a different number.
So far this week I've drunk five pints and no doubt will drink a few more by the end of the week - quite possibly 10 in total. That's a number 'up to 50', as we've just established. So that makes me a dependent drinker. Thanks, Metro.
In fact, by this logic, the only people who aren't dependent drinkers are those who drink - or rather, down, which is quite a feat - more than 50 pints a week.
(Interestingly, the version of the story on the Metro website doesn't include the offending phrase, so maybe they realised their mistake.)
We're all alcoholics now
Posted by
JD (The Engine Room)
on Wednesday, 6 June 2007
Labels:
Metro,
statistics and numbers
2 Comments