Sticky content

Not much of a post today I'm afraid because I'm about to go on a work-related course - on the interesting subject of 'sticky content'.

I'll know more about it by the end of the day, but sticky content, as I've had to explain to several people already, is content on a website that has the purpose of getting users to return to that website repeatedly. And no, not necessarily porn - forums are a good example of sticky content, as are games and competitions.

According to Wikipedia, sticky content is also rather suggestively known as 'sticky gear' or 'sticky tools'...