EastEnders and the 'Beale-L-T'

It looks like the Eastenders EastEnders crew has been having some fun with language.

The cafe in the BBC soap opera is owned by a character called Ian Beale. And instead of the traditional BLT, Ian's cafe offers a 'Beale-L-T'.

I've even managed to get a screengrab from the BBC's iPlayer as evidence:

Beale L-T

The Beale-L-T seems to include a burger, but I can't quite read that first word in brackets. Anyone?