AdSense, the NHS and Camel cigarettes

Google's AdSense can be slightly strange. I write a post about camels, and AdSense serves up the following advertisement on the blog:

AdSense advert for the NHS targeting Camel smokers
I can understand the confusion between camel the animal and Camel the cigarette, but is the National Health Service only helping Camel smokers to quit now? Do the other brands no longer kill you?

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