Ambiguous BBC News headline: 'Children's boss axed after death'

I'm not sure about the BBC News headline 'Children's boss axed after death':

Children's boss axed after death

So first the children's boss died, and then someone hacked at her corpse with an axe? Wait, no - it wasn't her death, and she was only axed metaphorically.

Even changing 'axed' to 'sacked' would have made for a better headline - and it's not as if two extra characters would have caused it to bust.

UPDATE - I've just looked again at the story on the BBC News website and spotted that the headline has been rewritten since I took my original screengrab yesterday:

Salford children's director fired after toddler death
So 'axed' has become 'fired' and 'death' is now qualified with 'toddler'. In addition, 'Children's boss' has become 'Salford children's director'.


M.H. Forsyth said...

It's something to do with getting the chop. We mentioned it over at Inky Fool

The Ridger, FCD said...

Its also a great initiative by the FunnelBrain team.

Could he sound more like a shill?