WHSmith £5 off... but £5 off what?

When I bought something in WHSmith yesterday I was given a voucher for £5 off my next purchase. As you might expect, there are conditions to using the voucher - it's only valid between 26 December 2009 and 3 January 2010, and only "when you spend £20 or more in store".

That's fine, but the list of exclusions in small print on the back of the voucher makes me laugh. The offer excludes all:
  • Mobile phones
  • CDs
  • DVDs
  • Games and consoles
  • Stamps
  • Tobacco
  • Gift vouchers
  • Phone cards
  • iTunes gift cards
  • e-books
  • e-readers
  • Book tokens
  • Theatre tokens
  • National Lottery products
It would be easier to list everything I could spend the voucher on. Um, stationery? Birthday cards? Books?

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