I am impressed by this press release from the BVRLA. In the first sentence it calls itself the British Vehicle Leasing and Rental Association – wouldn't that be the BVLRA? It's a bit difficult to read the image below so click to see an enlarged version.
Now I don't know much about media relations, but I would assume that getting your own organisation's name right is probably a good first step.
When digital goes shopping for print
3 days ago
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