Running over cyclists with truck = bad thing

Found a news story with a great example of stating the obvious – or rather, quoting the obvious. In the story, the technical manager of a major insurer is quoted as saying:

“Apart from the moral obligation to more vulnerable road users, killing or injuring cyclists can seriously damage truck companies’ reputations.”

So if you mow down cyclists with a truck, people will think less of you. That's good to know.

Think of your reputation!