Shock horror: DJs occasionally mention alcohol

Today's edition of the free paper Metro contains a story entitled 'DJs 'encouraging drinking'' which states:

Radio presenters widely encourage drinking, a study warns today. DJs use language that celebrates excessive drinking with research into 1,200 hours of radio output showing 703 references to alcohol.

So - 1,200 hours of radio and 703 references to alcohol. Maths isn't my strong point, but I make that one reference to alcohol about every hour and three quarters, on average. And that's any reference to alcohol, not necessarily celebrations of "excessive drinking". Hardly a shocking statistic.

To be fair, the online version of the story includes far more detail and is the better for it. However it baffles me for a different reason, stating as it does:

Research into 1,200 hours of radio output uncovered 703 extracts containing references to alcohol.

Of these, 179 involved comments made by presenters and another 45 were comments initiated by co-presenters, studio guests and members of the audience.

So who or what made the remaining 479 references to alcohol if not presenters, co-presenters, studio guests and audience members? Jingles, maybe?

It's worth noting that the study was funded by "the Department of Health and the Home Office as part of the Know Your Limits campaign". So not biased at all, then.

And sorry if this blog post is slightly less clear than it might be. I've been conducting some research of my own this evening...


The Ridger, FCD said...

Perhaps the sound technicians?

But I'd bet it was advertising.

JD (The Engine Room) said...

Yep, come to think of it, probably was advertising - in which case it's a bit unfair of Metro to take the angle that DJs are encouraging drinking!

Anonymous said...

OMG, never heard of this! Maybe the DJ's are paid to advertise alkohol:D