Showing posts with label corporate speak. Show all posts
Showing posts with label corporate speak. Show all posts

Onward communicate

From a corporate email I received recently:

Please feel free to onward communicate to your teams.


I'm not sure what I like less - the verb 'onward communicate' or the lack of subject (onward communicate what?).

Googling "onward communicate"
only gives 61 results so perhaps it won't catch on.

Corporate speak extraordinaire

My colleague - in fact, Apus' successor, whom I have been trying to talk into contributing to this blog almost since the day he joined - came across this piece of corporate-speak within a quote in some copy submitted to our magazine:

It represents the coming together of two dynamic organisations with a shared vision of creating an imaginative and vibrant remarketing group with the skills base that will challenge the status quo on the global stage


I could name the speaker, but I'm not sure he deserves the recognition...

(By the way, I now have Internet access at home, so the timings of my posts may become somewhat less predictable as I no longer have to write from work. Good news for my boss.)

Australian business-speak

It looks like business-speak isn't limited to the US and the UK: Roz has written in with some examples heard during a one-hour 'Dialogue Day' session at the Australian Taxation Office. Here they are, with Roz's comments in brackets.

  • Key drivers
  • Key deliverables
  • Key strategies (why can't they use some synonyms for 'key'?)
  • ...sessions around delivery plans (whatever happened to 'about' or 'regarding' or 'concerning'?)
  • At the end of the day
  • Cascade down corporate messages (well, cascades don't often go up do they?)
  • Efficiencies made to business (how do you 'make' an efficiency?)
  • Big ticket item
  • Co-design session
  • Impacting on all the messages out there
  • Hip pocket
  • Value-adding
  • A deliberate service model (what – as opposed to an accidental one?)
  • Sophisticated profiling and risk
  • Level playing field
  • The tax agent community (yeah, there's probably an axe-murdering community too. Everything has a community these days)
  • Principles-based
  • Penalty 'safe-harbour'
  • Grass-roots issues
  • Base tenants (I think the $120,000-per-year idiot meant tenets)
  • Capability-building projects

Thanks for those, Roz. 'Level playing field' is one that often appears in our publication; we hear all sorts of gubbins about 'communities'; and 'impacting' is one of my personal bugbears. So I feel your pain...