"It must seek out a partner that can operate in a manner empathetic to the Swedish manufacturer's verticalised predilections."
"You'd expect a truck manufacturer to capture visual harmony across its range but getting analogous driving characteristics is surely a step too far."
"Anyone want raspberries with their bowl of cognitive dissonance?"
Yes, I know... we should be stamping out this kind of playful language in a hard-nosed business magazine, but it's good to see a writer having fun.
2 comments:
Guardian ambitions, anyone?
On second thoughts there isn't enough swearing for a theguardian writer.
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