UK charity The Children's Society has launched a campaign to gather "hundreds and thousands of childhood memories that will contribute the Good Childhood Inquiry, the UK’s first independent inquiry into what makes a good childhood. This will help us understand how to make childhood better today."Fair enough, but to promote the campaign the charity has photographed elfin pop singer Sophie Ellis-Bextor naked in a tonne of multi-coloured 'hundreds and thousands' sprinkles (pictured).
Does this strike anyone else as slightly inappropriate? I assume the charity would want to associate childhood with wholesomeness and innocence – not virtues that the promotional photos really convey to me.
I'm not complaining too strongly, mind.
