
Unlocking paywall growth with AI
2 days ago
This is JD's blog about language use, journalism, and media old and new.
Recently I heard a reporter referring to a burglar's 'fatal error' in leaving his DNA at the scene, and found myself muttering, 'Who died?' People are always doing everything 'at this moment in time' rather than 'now'. No report is anything other than 'in-depth'. No insight is less than 'profound'. No crisis anything less than 'serious' – what kind of crisis isn't serious? Every problem is 'spiralling out of control'. Every fire is a 'blaze'. Every rescue is 'heroic'. Every death from cancer follows 'a brave struggle'. Every day when a tragedy occurred was 'that fateful day'. No report is less than 'damning'.