
What I really like is the sentence in bold: "For further information text REDUNDANT to 60777". Talk about salt in the wound!
Why not ask people to text in something more positive such as 'TRAINING' or 'SKILLS'?
This is JD's blog about language use, journalism, and media old and new.
Recently I heard a reporter referring to a burglar's 'fatal error' in leaving his DNA at the scene, and found myself muttering, 'Who died?' People are always doing everything 'at this moment in time' rather than 'now'. No report is anything other than 'in-depth'. No insight is less than 'profound'. No crisis anything less than 'serious' – what kind of crisis isn't serious? Every problem is 'spiralling out of control'. Every fire is a 'blaze'. Every rescue is 'heroic'. Every death from cancer follows 'a brave struggle'. Every day when a tragedy occurred was 'that fateful day'. No report is less than 'damning'.