- Keep your press release short. Magazines and websites get swamped with them. If someone is interested and wants to find out more, they will contact you.
- Include an image – if nothing else, it will help the recipient to understand quickly what you are talking about.
- Know exactly who you want to target: which individual on which publication. Most publications will have a general email address for press releases but you are much better targeting a specific, appropriate person rather than using this.
Any more words of wisdom out there?