This is JD's blog about language use, journalism, and media old and new.
As a graduate of ARU, or APU as it was then, I find people bring up the subject of this sign with me irritatingly frequently. Through some sense of loyalty, I find myself justifying the idea in such situations. However, in truth, I think it's the most misguided and unconsidered piece of publicity i've seen in a long time. I know the organisation needs to use media advertising to raise its profile where Cambridge University doesn't, but for goodness sake, ARU, this sign is an embarrassment to all of your students, both current and graduated. Please remove it and regain a little credibility.
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