The other day I talked about buzzphrases, and one buzzphrase I've been hearing a lot recently is 'the white of the egg'. If the readers of a print publication, for example, are the yolk, then the additional audience that a web-based publication can interact with are 'the white of the egg'.
Yes, I think it's a horrible analogy too. And haven't these people ever heard of the word 'albumen'? Mind you, I can just imagine some sales manager standing up in a meeting and saying 'we need to attract the albumen' - not sure it would convey much meaning...
1 day ago