If the shoe fits...

Yesterday one of my housemates received a catalogue from a certain clothing company, the front cover of which boldly proclaimed that the firm's footwear was "better than bare feet".

If shoes were better than bare feet, surely everyone would be wearing shoes... wait a minute...

So the company in question is actually saying that its shoes are "better than nothing" but not necessarily "as good as other shoes". Admirably honest marketing there.