Showing posts with label verb agreement. Show all posts
Showing posts with label verb agreement. Show all posts

Partner with Verizon. Why aren't we?

Slightly clunky wording in this advert for Verizon, as seen on ComputerWeekly.com:

Computer Weekly advert for Verizon
'Partner' is being used as a verb here, so I would have opted for 'why don't we?' rather than 'why aren't we?'.

I wonder whether the fact that 'partner' can be a noun or a verb caused some confusion. Or was the confusion over tenses: present simple ('partner') followed by present continuous ('why aren't we [partnering])?

Christmas message

In lieu of a Christmas bonus the chairman of the company that employs JD and I has boosted staff morale with an inspirational e-mail including the news that:

Each of our divisions has performed well and ahead of their respective markets

The word "respective" is meaningless in this context, but what about a spot of verb agreement? He could have written "Each of our divisions has performed well and ahead of its market" or "All of our divisions have performed well and ahead of their markets".

A minor point? Certainly – but we are a publishing house, after all.