Individually handmade

Pizza Express (sorry, I mean PizzaExpress) claims its pizzas are "individually handmade".

This has got me thinking: is 'individually handmade' different to just 'handmade'?

Well, yes: I suppose it is possible to make pizzas by hand but in batches.

While I'm not surprised that pizzas in PizzaExpress restaurants are made both individually and by hand, I find it harder to believe that PE's 'at home' pizzas are prepared in the same way. What, no batch operations at all? That's quite something.


PS. I know I've written a lot of food-related posts recently. Normal service will be resumed in the new year...

Cook for 12-20 minutes. Maybe

Cooking instructions for a Morrisons 10" fresh vegetable pizza:

Cooking appliances vary. These instructions are given only as a guide.

Make sure that the food is piping hot throughout before serving.

Place pizza on a baking tray and cook in a pre-heated oven at 200°C, 400°F, Gas Mark 6 for 12-20 minutes.

The pizza is handmade and so probably doesn't conform to a precise shape or thickness - but 12 to 20 minutes? An instruction such as "cook until the cheese melts and starts to brown" would be more useful (to anyone unsure of how to cook pizza, that is).

A margarita and a margherita and a...

One of the bars near my flat runs a two-for-one offer on pizzas from Mondays to Thursdays. It also runs a two-for-one offer on cocktails before 7pm.

So if you were to go at 6pm on a Thursday, for example, you could order a margarita and a margherita, and get a margarita and a margherita free.

That's the spirit! (Photo from Flickr)