Showing posts with label iTunes. Show all posts
Showing posts with label iTunes. Show all posts

So iTunes thinks Turkish is 'easy listening'...

Whenever I have a foreign holiday coming up, I try to learn a little of the language of the country I'll be visiting. Last year I persevered with Portuguese; the year before, I struggled with Spanish.

This year, partly thanks to the strong euro, I'm heading out of the eurozone to Turkey - so I'm to tackle Turkish.

In fact, my 'Teach Yourself Beginner's Turkish' book and CD set arrived in the post this weekend, and I've just copied the contents of the CDs over to my iPod so I can listen during my daily commute.

Which leads me to the point of this post: I was highly amused to see that iTunes identified the tracks as falling into the genre of 'easy listening'. I really hope that's accurate...

London Lite, Apple, iTunes and headline-writing

The London Lite made an interesting headline choice today. Here's the headline in question and part of the story:

Apple slices 20p off iTunes songs

Apple is introducing a new pricing structure to iTunes, meaning the cost of some tracks will fall by 20p to 59p. From April, a three-tiered system will see songs priced at 59p, 79p and 99p. Currently, all tracks cost 79p.


The London Lite could easily have gone with a negative rather than positive headline - after all, some songs are increasing in price by 20p. It would have been just as accurate, and we all know that bad news sells.

So why didn't it? Perhaps because the headline writer liked the play on words of 'Apple slices', or perhaps because the original press release was also positive (as press releases invariably are). Perhaps, for some reason, the London Lite didn't want to upset Apple. Who knows?