Smother you

In my local supermarket last week, past the aisles called 'CEREALS' and 'TINNED FOOD', I came across an aisle called 'SMOTHER YOU'. My blood ran cold at this incredibly sinister sign.

It was only on second inspection that I realised the sign actually said 'SMOOTHER YOU' - the supermarket had some kind of aftershave promotion going on.

Then at the weekend I was in the same supermarket and I misread the same sign in the same way - and scared myself again. It's strange how the brain works...