Yesterday one of my colleagues ironically referred to cheapo clothing chain Primark as 'Primani'.
I don't know how widely this portmanteau of Primark and Armani is used, or how long it has been around for, but it does appear on the Urban Dictionary site.
I've also found a story on The Scotsman's website which claims that Primani is the phenomenon of "mixing high street staples such as Primark with high-end fashion like Armani".
Oh, and here's a Digital Spy thread on derogatory or funny names for companies.
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