A while back, my former colleague Dylan brought to my attention a particular press release by "female-friendly insurer Sheilas' Wheels" (natty pink logo pictured on the right).In the press release, spokesperson Jacky Brown (sex not specified) is quoted as saying:
Our research shows that Britain's car industry is not meeting the needs of the modern-day female driver. It's stuck in the dark ages and is missing out by not grasping the female market with both hands.
Dylan comments:
This press release is referring to sexist car salesmen - but the way it is written, most men will only think of one thing. The woman who wrote this has probably been at the end of quite a few sexist remarks for a reason.
So is Jacky Brown's use of language deliberate or accidental? Appropriate or unfortunate? What do you think?
Original press release
