Channel 4’s Embarrassing Illnesses are doing a series of shows including a programme focussing on men's health.
They are interested in hearing from men who find discussing issues with their doctors embarassing.
If selected, your condition will be treated by professionals and you will receive top quality surgery and treatment. Your involvement will raise awareness about your condition, helping other sufferers to seek the treatment they need.
Please contact [details withheld]
So... you are a man who has an embarrassing illness. You find discussing this issue – or perhaps all issues – with your doctor also embarrassing. So what do you do? Volunteer to take your illness on national television of course. That's much less embarrassing.
(I also like the way that 'embarrassing' is spelt wrongly in the second par. Everyone makes spelling mistakes, but the show is called 'Embarrassing Illnesses' for goodness' sake...)