At the weekend I went to order a particular product from the Amazon website. But I hit a problem: the product in question was available from a number of sellers, all of whom had almost identical prices, ratings and returns policies. I'd never used - or even heard of - any of the sellers before either. How to choose?
Well, the seller that was advertising its "sameday disptach" service ruled itself out of the running:
After all, if it can't spare the effort to spell correctly, how can I be confident that it will spare the effort to send me the right product, on time and in good condition? It's like the Panasonic logo says: "Everything matters".