Jeffrey Archer: the ultimate storyteller

In the advertising for his latest novel, A Prisoner of Birth, Jeffrey Archer is described as "the ultimate storyteller". Does this mean that once you read one of his books, you'll never want to read another novel?

The advertising also makes reference to "the ultimate crime". Writing A Prisoner of Birth, perhaps?



(Sorry; this is a screengrab from Archer's website. I wanted to take a photo of a poster I saw at my local station but it came down before I got round to it. And I have to say that I haven't actually read A Prisoner of Birth; I was just amused by the advertising.)