'We've got a sub for that'





Introducing the great 'I've just been humiliated in front of 1,200 people' sub. You choose the bread, the filling, the salad and the sauce. However you feel, whatever you want - we've got a sub for that.

And I've got a term for that: comfort eating.

The BBC and Tim Berner's Lee

Here's some of the worst subbing I've seen on the BBC News website for quite a while:

BBC News article extract on the rise of the web's digital elites

The first par shown needs to be broken up - it took me three reads to get the sense of it. Then there's the apostrophe in Tim Berners Lee's name. And of course the stray 'his' in the third par.

The rest of the article is little better - particularly this short par:

Despite this, people like former US Vice-President Al Gore is an online optimist.

To be honest, I'm not shocked or offended at all - it's just nice to be reminded that nobody's perfect.

Clutchslip's shocking iPhone app

My colleague Clutchslip writes:

Having recently succumbed to an iPhone, I’ve inevitably being looking for apps to load. I feel utter disgrace at having considered this shocker, as reviewed on the iTunes App Store. The review warns -

“Rated 12+ for the following:

Infrequent/mild alcohol, tobacco, drug use or reference to these.”

And the product? AA – Best of Britain, a hotel, restaurant and pub guide!

'Receive Quid From the Government'

I just logged into StatCounter to see how The Engine Room was doing when I spotted this ad:

Receive Quid from the Government
'Get a few quid' perhaps, but never 'receive quid'. I think I'm safe in saying that this copy wasn't written by a native British English speaker.

In fact, Google gives only 576 results for "Receive Quid" (and almost all of those follow their 'quid' with a 'pro quo').

Unfortunately, the ad changed before I thought to click on it - and no matter how many times I refresh StatCounter it won't come back. So I'll probably never find out how to receive quid from the government.

I wouldn't know what to do with 11,286 quids anyway.

'Sleep starts at the beginning of the night'

By now you have probably heard or read about hotel chain Holiday Inn offering a human bed-warming service.

This is obviously a daft (if effective) PR stunt so I won't dwell on it too much, but I would like to look at a particular quote that has appeared in a lot of the coverage around this story. The quote, attributed to Dr Chris Idzikowski of the Edinburgh Sleep Centre, is as follows:

There's plenty of scientific evidence to show that sleep starts at the beginning of the night when body temperature starts to drop. A warm bed - approximately 20 to 24 Celsius - is a good way to start this process whereas a cold bed would inhibit sleep.


"There's plenty of scientific evidence to show that sleep starts at the beginning of the night" - what exactly does this mean? If by 'night' we generally mean the time that we are asleep, then yes, sleep does usually start at the beginning of the night.

Here are a selection of sites using the quote or a version of it:

'I am out of the office now for the rest of my life'

My publishing director retired last week after 41 years with the company. I forgot to remove him from a particular mailing list and this morning emailed him by accident, only to get a great automated reply back. It began:

I am out of the office now for the rest of my life.

Did you mean: dicks?

My girlfriend is currently writing an academic essay about the 'DIKW hierarchy', a model which distinguishes between data, information, knowledge, and wisdom.

She searched for 'DIKW' on her university library website and got this:

Did you mean: dicks?
I could hear her laughing from two rooms away.

Worst Case & Michael Ledwidge

This morning, on the way in to work, I saw an advert for the novel Worst Case by James Patterson and Michael Ledwidge. Here's the book's front cover:


It seems strange to me that the title is placed between the authors' names. The novel could almost be called 'Worst Case & Michael Ledwidge'.

Juxtaposition: 'I can make you thin'

Here's a rather unfortunate juxtaposition from yesterday's Metro:

Unfortunate juxtaposition in Metro
Good spot, Gareth.